Espi on site: CXI Mainz 2013

On last week’s Wednesday, 450 professionals and students gathered for the 5th CXI Corporate Identity Conference in Mainz. A unique concept has helped the conference to become the biggest branding conference in German-speaking countries: client and agency join on stage to speak about their project. This makes for an enjoyable dialogue between the two parties, providing a much more complete picture on each case.

This years line up brought together again some of the usual suspects in Germany’s branding agencies showing their work for a wide range of clients from reinventing a legend to NGO, from big corporate to start-up.

Christian Hanke, Creative Director Edenspiekermann

We were proud to be the closing team with our very own Creative Director Christian Hanke on stage with Martin Sieber, Vice President Product of GetYourGuide. Edenspiekermann developed their identity just recently in a user-centered and lean branding process contributing to the growth from a product into a travel brand. “Working with a fast-growing tech start-up like GetYourGuide, we benefitted from our experience and our agile work culture in developing digital products and services and having applied this to our branding process,” Christian laid out in the talk.

@christianhanke & @martinsieber #lean and #agile branding instead of big bang pixel perfect masterplans #cxi13 #corporatedesign #zeitgeist

— tobias (@teickner) June 13, 2013

Martin Sieber, Vice President Product GetYourGuide

In the first phase of the rebranding GetYourGuide’s platform has got a rebrush soon to be completely revamped. See also GetYourGuide and Edenspiekermann being part of VentureVillage’s 10 pro tips on redesigning your web product.

Read more about our work for GetYourGuide.
Read a short documentary at Slanted (in German).

Photos: CXI, Simon Amman