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Berliner Philharmoniker

The Berlin Philharmonic is a cultural institution. One of the best orchestras on the planet, it has captivated audiences throughout the world. However, the public’s expectations change constantly. The 120-person orchestra wants to react to this, because only those who can make it in the 21st Century have any sort of future!

So how does the Berlin Philharmonic want to tackle the future? This is the question posed by Edenspiekermann to its directors and orchestra committee members. The answer is diversity in unison, the two poles that make experiencing the Berlin Philharmonic so very special. Only the individual brilliance of musicians performing together produces the perfect sound.

‘Diversity in Unison’ is the core of the new brand positioning which Edenspiekermann has carried over into a new corporate design, with a new logo, new colours, exclusive typeface and a unified layout principle. The graphic leitmotif consists of five yellow bars appearing in a changing rhythm, ever indicating the musicians’ diversity. The new visual image is consistently employed in stationery, concert programmes, tickets and the magazine. The website has been redesigned and, most importantly, improved in both content and function.