edenspiekermann_
Enexis

These are exciting times for Enexis. Previously a subsidiary of Essent, Enexis has now struck out on its own as an independent network business. An organisation without profit motive, but which does want to become market leader in the minds of its customers. One that operates in a flexible, effective and customer-oriented way within a constantly changing market. How do you develop a style that fits?

Edenspiekermann gave Enexis an energetic, fresh style which carries with it the pride of the organisation. And one which shows that the network organisation operates in a smart and efficient way. There’s no way of avoiding it.

Enexis literally creates connections between people with its network. Edenspiekermann also had connections occurring in the house style. The logo represents reliability of service and connection. The colours green and magenta contrast to create tension and energy. In addition, the colours stand for the two types of network managed by Enexis: gas and electricity.

Enexis’ brand language is energetic and bubbly, through the use of active language and distinct headers. The brand language also creates connections with words like ‘that is why, therefore, because, in short’. The animated and enthusiastic word usage reveals the pride of the organisation.

Employees star in the photography while carrying out their work. This shows who Enexis is and how it works.

The language of design is ideal for a range of expressions: from restrained to more expressive and appealing, depending on the aim of the expression.

The style of Enexis is as powerful and solid as its networks. As a result, the organisation is now ready for the future. A future in which you charge up your electric car using the network and return any unused power to the network. Unusually conventional.

Campaign: Hemels van der Hart