edenspiekermann_
Stadgenoot
A housing association for a city you can love
A merger is an ideal moment to realise new ambitions. Stadgenoot, the new housing association for Amsterdam, knows all about it. The organisation wants to get closer to its occupants and open up dialogue with them and other stakeholders, in order to be able to respond to all the different residential needs. The request of Edenspiekermann: how do you make it visible, as a new brand, that this is your starting point?
Edenspiekermann gave the new organisation the name Stadgenoot and this illustrates the vision and ambition of the new organisation. The rest of the house style is also completely focused on promoting the dialogue with the city. As such, Stadgenoot has become the most outspoken housing association of the northern Randstad region.
The base colours of red and green are recognisable and stand out. Red represents the buildings of the city while green represents its habitability and environment. The connecting lines in the logo symbolise that Stadgenoot responds to the wishes of customers and partners.
To make it possible for everyone to enjoy living and working in Amsterdam, Stadgenoot is present in neighbourhoods to listen to how Amsterdammers think things can improve. The organisation wants to communicate in a non-discriminatory way. The brand language is therefore Amsterdam-style: clear, direct, without airs and graces and with respect. In fact, the way neighbours talk to each other. The people and their environment are central to the photography. This is how, Stadgenoot demonstrates its connection to the city and its occupants.
The website offers 13 interactive city stories. Various Amsterdammers tell their stories about the city in short films. This makes clear what people think and therefore what is important for Stadgenoot.
The new name was spectacularly announced during a large party for personnel and invitees. Immediately afterwards, a large multimedia introductory campaign was started in which Stadgenoot introduced itself to the city. Big scaffolding banners and posters in trams, underground trains and bus stops bore such texts as: “Hello, we’re your new neighbours” and “This is our new neighbourhood”.
Team
