ArtHit is an online marketplace for art, an easy way for anyone to find and buy art and a convenient way for artists and other art sellers to show and sell their work to a global audience.
Anneke Verschuren, founder and CEO of ArtHit, believes art should be accessible to anyone looking for a unique, original or tailor-made painting within their budget, and that it’s not necessary to understand art to find the painting that perfectly expresses the emotion or image you want for your wall.
When we were initially approached about a cooperation with ArtHit, we talked about a logo and visual identity. Having discussed our approach to website development, however, we also extened our focus to arthit.com, and together we defined the road ahead.
We kicked off the development process with a workshop, defining personas and user journeys and establishing the epics and user stories with which we would start building the site.
Working in two week sprints, we brought arthit.com from idea to finished product in exactly three months. We worked on location in Singapore with an international team of 8 people: UX designers, visual designers, and developers working closely together with our client on content, functionalities and sprint sign-offs every other week.
Special attention was given to how users browse and filter the growing database of paintings, and to how users can view selected paintings on ArtHit’s virtual walls, offering a glimpse into how the art they selected would work on their own home or office wall.
As well as designing and building the website, we also created the brand concept, developing the logo and brand identity and defining its tone of voice, giving ArtHit a unique and consistent personality.
Team: Jasmine Lee, Trang Minh Nguyen, Kars Alfrink, Richard Bausek, Peter Curet, Zell Liew, Aishah Zahari, Edo van Dijk