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Moving beyond the space of building and supporting co-working communities, Found. is redefining itself as a network of innovation studios where ambitious entrepreneurs and corporates find coaching, expertise, and partners to create future-ready solutions.

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The name ‘Found.’ signals both a journey and a goal. More importantly, it is a place of belonging, whichever part of the journey one is on.

The colour palette comprises a fresh teal against a bold indigo blue, punctuated with red accents: an homage to Singapore – the little red dot – where Found.’s roots lie.

In a creative opening workshop, we co-created personas, defined the brand positioning and drafted a brand vision board which was subsequently used to develop the new name, logo and visual identity.
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The new logo was founded on the idea of bringing opposites together. Two inverse dots – inside the ‘o’ and the ‘d’ – are complemented by two solid dots of the same size. On and Off; Yin and Yang; Lost and Found. The full stop at the end grounds the journey of the Found.ers who join Found. – this is where they belong.

Our new brand needed to capture the essence of being part of our community — of courage, collaboration and a fierce passion for creating change in the world. We feel that Edenspiekermann has successfully captured that and more.Grace Sai
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