For us, co-working is about putting people at the heart of innovation. Creating a supportive environment that accelerates growth and advances community.Michelle Yong, co-founder of Found8
In a creative opening workshop, we co-created personas, defined the brand positioning and drafted a brand vision board which was subsequently used to develop the new name, logo and visual identity.
Found. image 3.1
Found. image 3.2

The word ‘Found’ in the name expresses the emotion as well as the pragmatism of starting, growing, and innovating a business. The ‘8’ in the name originates from Collision 8, the co-working operator who merged with Found. to become Found8. It represents the infinite value that can be found in the perfect combination of people and opportunities. In Chinese culture, the number 8 is regarded as the luckiest number, containing meanings of prosperity and success.

Our new brand needed to capture the essence of being part of our community – of courage, collaboration and a fierce passion for creating change in the world. We feel that Edenspiekermann has successfully captured that and more.Grace Sai, co-founder of Found8