Helios

Repositioning a Health Brand Through UX, Content, and Service

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Helios is Europe’s leading private hospital operator with more than 65,000 employees, serving patients in over 90 hospitals and 200 medical centers in Germany and Spain. Over the last years, Helios created a unique network of healthcare services that seamlessly provides specialist treatment for every patient. They were looking for a partner to manifest this offer in every aspect of service and user experience, external and internal communication, and in how they perceive their role when acting towards patients.

Problem

Fragmented experience between the health care provider and patients

Solution

Consistent user experience enabled by a centralized component library

Outcomes

300

websites launched

60k+

pages

6

months to launch

Putting the patients first with more focus on the emotional side of healthcare

One of the first milestones in our work with Helios was the definition of the new Helios brand core – based upon deep research into the needs of today’s patients who on one hand do not anymore see doctors as single sources of truth, question diagnoses and want to be treated as equals, and on the other hand expect successful medical care as a given.

While the logo was created in-house at Helios, we took all steps necessary to reposition Helios by changing the user experience on their website, redefining the way the brand speaks and appears, and to enable the people at Helios to manage their brand across all channels in a modern way.

Integrating a design system and a component library into a digital brand playbook

In a decentralised organisation like Helios, setting equal standards for all hospitals requires one central source of truth and exchange. We integrated a digital design system and an automated component library into a digital brand playbook that holds all information necessary for marketers, designers, developers and copywriters.