What does “typically Jewish” mean? How can a Jewish film festival communicate and present itself visually, without falling into the trap of stereotypes?
To mark its 20th anniversary, the Jewish Film Festival in Berlin and Potsdam wanted to make a provocative visual statement and address the challenges posed by these questions. The featured films are international, and address all aspects of life—they’re anything but “typically Jewish”. Working together with Nicola Galliner, the festival’s founder and director, we developed a visual campaign built around this idea.
We created all promotional materials for the festival, from invitations and banners, to the programs, press kits and a photo wall at the event.
People from around the globe came to Potsdam’s Hans-Otto Theater for the opening gala. In addition to shaping the event’s image, we were also one of the event’s sponsors, and we’re looking forward to next year.