Joe Broker

Accelerating Targobank's Fintech Evolution

With the German market for retail investing surging toward 20 million potential users, the central challenge was clear: how to make the complex world of capital markets accessible and empowering for everyone? TARGOBANK chose to lead this evolution by launching Joe Broker, a platform that required a delicate synchronization of high-stakes requirements. We worked together to integrate rigorous banking compliance and security into a didactic, guidance-based UX, creating a seamless digital journey that feels like a tool for growth rather than a restrictive set of rules.

Problem

Merging rigorous banking compliance and strict security with an empowering neobroker experience under intense time-to-market pressure.

Solution

Streamlining the product lifecycle by using Figma as a central platform for real-time design, legal, and engineering synchronization.

25%

faster reviews through reduced loops via direct in-file collaboration

1 week

update velocity and rapid turnaround for new themes and features

>95%

UI accuracy and a reduction in post deployment issues

Designing for Digital Inclusion

Accessibility was treated as a foundational requirement. We established WCAG 2.1-compliant color palettes and integrated accessibility governance directly into the Figma workflow.

By embedding these standards into the component-based architecture, we ensured that every increment was testable and compliant from the outset. This systematic approach allowed the team to maintain high quality and inclusive standards across all user touchpoints without compromising development speed.

Synchronizing Design, Law, and Development

To bridge the divide between compliance and innovation, we established Figma as the central platform for the entire product lifecycle. This approach integrated design iteration, formal legal approval, and engineering handover into a single synchronized environment, effectively eliminating traditional departmental silos. By utilizing a centralized component library and Figma tokens, we ensured a "Single Source of Truth" that synchronized across all teams in real-time. This automated reference system allowed for direct stakeholder approval within the design files, transforming the compliance loop from a months-long bottleneck into a matter of days.

Operational Excellence and Speed to Market

The transition to a Figma-centric operating model redefined the speed of delivery, allowing TARGOBANK to compete with the agility of a modern fintech. By aligning legal, design, and development teams from the earliest stages, we successfully shortened iteration cycles and achieved a full-feature MVP launch within 18 months. This data-driven transformation has optimized global design operations, realizing significant gains in update velocity and UI accuracy. The result is a frictionless development process where collaborative refinement has replaced lengthy back-and-forth loops, establishing a scalable foundation for future growth.

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