Optivo are one of the largest email and omnichannel marketing specialists in Europe, and part of Deutsche Post DHL. They needed a new, modern identity online, and it had to launch within 3 months—in time for their biggest annual business showcase.
The new website is a move away from the previous information-based platform, instead becoming an effective marketing tool, with crisp, concise information to generate leads for brand growth.
Complex information was scaled, making it easier to access and understand. The website needed to provide an initial overview into the wider field of email marketing, while still retaining the relevant in-depth information.
The relaunch also included the migration of all blog content from Wordpress to the new CMS, TYPO3 Neos, and the creation of a new visual identity for optivo’s offline media.
Working to a tight deadline, our agile set-up, interdisciplinary team, and a great relationship with optivo themselves allowed us to launch the new optivo.de in time for the annual dmexco event.
To showcase the new visual direction, optivo also wanted to take the look offline for their physical presence at dmexco. We brought the new brand image to the most relevant touchpoints: the trade fair stand, company brochure, and product teaser video.