Case Study


TCHO Serious Milk Case Study Cover

SeriousMilk and PureNotes

Brand Development

How do you attract the attention of milk chocolate lovers without abandoning your dark chocolate roots? By relying on the design values practiced for four years, and injecting them with a bold new visual direction.

SeriousMilk™ Our design for SeriousMilk is hypnotic, drawing you into the rolling optics that say creamy, smooth, you have to try me, I’m different. The illusion appears to move and flow because of the precise mathematically based composition. These tessellations fill the visual plane leaving the viewer wanting to move around the box edges looking for more.

PureNotes™ The design for PureNotes takes the guilloche patterns of our original dark bars and enlarges and simplifies them to create a stronger line look and helps to clarify the dark chocolate flavor story along with a stronger connection to the newly introduced milk line.

Because we and Susanna cared passionately, we ended up with the best result: packaging you want to grab off the shelf, a thematic solution to our expanding product line, that scales, and costs less and is easier to produce than the packaging it replaces.Louis Rossetto, TCHO’s CEO
Tcho serious Milk
Tcho Milk