“Brands are encounters and shaped through content, UX and service.” says Christian Hanke and names one of the core principles of Edenspiekermanns holistic approach on how to lead a brand in 2018. Especially in B2C businesses content has become an essential entry point for users brand experiences and this is even more relevant for health care providers like Helios as most of their traffic comes from Google already.
By not only relaunching the Helios website with a new and fresh design but providing a state of the art infrastructure we enabled 150 Editors at Helios to create 300 Websites and 60,000 Pages in only 6 Months. The positive impact already reflects in the numbers.
In the first quarter of 2018, Helios had over 1.7 million users. They visited the site almost 3 million times and called up over 17 million individual pages.