In January this year we relaunched eight news sites for Aargauer Zeitung, Switzerland’s largest regional news brand, owned by AZ Medien. Now the half year figures are in, and we’re excited to announce that unique user growth for the news outlets has doubled!
Figures from NET-Matrix’s most recent audit show that unique user growth increased from 12 to 24% across AZ Medien’s news sites, outperforming the national competition. These figures represent a huge increase in new users and a whole new audience for AZ Medien’s regional outlets. Congrats to the whole editorial and product team!
Find out more about our work with AZ Medien in the case study.