Digital News Initiative (DNI) is a partnership between Google and publishers in Europe to support high quality journalism through technology and innovation. DNI offers a Fund to foster innovation in publishing industry where Edenspiekermann has successfully raised a second round of this Fund last year for our very own product POST. Therefore Anna Maria, Product Owner here at Edenspiekermann, got invited to take part in the annual Google DNI Summit in Amsterdam. Find out what is trending for journalism in the next few months.
Pushing the publishing and news industry forward
There were two main, equally important, reasons to attend the Summit in Amsterdam. The first one was to meet other recipients of the Fund. We all got awarded with the funding due to the commitment and passion for reaching one goal - pushing the publishing and news industry forward. Therefore, it’s very important to see what others are working on, learn what challenges they have and exchange on solutions to problems which more often than not turn out to be common across the whole industry. Exchange and finding synergies is definitely one of the most important added values of attending the Summit.
The second reason is the general learning on newest trends and technology innovations in publishing. DNI is working very hard on fulfilling their mission, therefore there were quite a few innovations, broadly discussed during the Summit that we all should keep an eye on.
The challenges most publishers still face today
A big inspiration on the thought level came from the first panel ran by Ulrik Haagerup from the Constructive Institute, whichset the stage for the whole day. It was a very strong opening panel, positioning technology and innovation as a source of much needed transformation into a high quality, constructive and most importantly trustworthy journalism of tomorrow.
The challenges of today were identified as fast, very frequent publications pushing alternative facts, low quality, negative and controversy oriented content in order to gain high numbers of clicks which nowadays still act as key KPIs for advertisers. As most of the publishers still depend these days on advertising income for their online outlets, the goal was set to search for and establish not only independent trust check mechanisms but also alternative business models for publishers. That way they can focus online on what they already do best in print - producing high quality and trustworthy content without chasing controversy driven clicks.