Nuna: a realistic view on parenting

During the Kind + Jugend trade fair in Cologne from 17 to 20 september the Nuna stand shows the world of parents and children in a playful way. Edenspiekermann created the stand for this upcoming brand of baby- and childrens products.

In the exposition room the Nuna products are placed in between objects build up of blocks. It is also the first time people can see the Nuna Leaf. A stylish chair with a unique movement that makes the baby feel comfortable and allows the parent to relax as well.

Edenspiekermann also developed the campaign, a renewed visual style and more focused brand strategy for Nuna. The new style replaces the black-and-white photos of rebellious children by sympathetic images with bright colour accents, catching headlines and colourful typography. The existing visual style was standing out, but the black-and-white photos combined with the mildly cynical copy were seen as rebellious and too confronting by future parents.

The campaign and the new visual style match the more focussed brand strategy of Nuna: smart design products that make parents’ lives easier, based on a realistic outlook on having children. Nuna’s products are differentiating, functional and stylish.