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Supporting the Toughest

Supporting the Toughest

Today sees the launch of our latest campaign for Bosch, featuring real people in real work environments using Bosch’s products day in, day out.

The brief: communicate that Bosch Carbide Technology recip saw blades enable emergency services to save lives. The products are used by firefighters and rescue teams; our task was to express their emotional value, as well as the business value for a range of other industries.

To achieve this we kept the user at the center of the campaign. Our team visited Switzerland, Turkey, and Sweden to meet users of the product in real life. We interviewed them, talking about the challenges and struggles of their jobs and how the products help them in their work.

We developed the campaign idea and concept including the implementation plan, video production, photoshoots, postproduction, and the creation of key visuals and ad templates.

The finished campaign is aimed at industrialized targets, telling the story of firefighters, car dismantlers, metal workers and window fitters to show the benefits of the products within real working situations.