InsightsPrepare for the Unexpected: Harnessing External Insights to Prepare for Emerging TrendsOne of the main problems with many trend and futures reports is that they too narrowly focus on the topic at hand. For example, reports on the futures of health primarily investigate developments around technologies, consumer needs, and business models inside the healthcare industries. This siloed approach comes with the considerable risk of missing emerging trends outside the specific context that will significantly impact healthcare.
