InterviewsFinding Your Niche with Penny Lee
Penny Lee is a niche brand specialist, operating under the name of The Brand Directoress®. Her niche? Working with kick-ass women in business and helping them transform their online and real-life presence. Her strap line is ‘F*ck it, I’m going niche™’ and she has used this mentality to empower and support her clients for over the past 5 years.
We sat down together to discuss how she combines her strategy and creative direction to lift and shape clients, transforming them into empowered self-aware individuals, whilst discovering their niche.