Live, work, and play in Amsterdam
For the first time in ten years, the City of Amsterdam updated their online presence. Ten internet years is like an eternity; technologies came and went, and mobile internet and social media jumped into our daily routines.
When the City of Amsterdam wanted to consolidate most of their web presence into a single site, we knew we had to rethink the navigation and information structure. Many municipal sites have opted for a target group driven navigation, with residents, businesses and visitors as the primary entrances. We, however, preferred an approach in which content is grouped into the three big themes of life: working, living, and playing.
The themes refer to the previously mentioned target groups, but are less strict. The theme 'Working' could contain content relevant information for residents and commuters (traffic information), job seekers (careers at the municipality) and business (subsidies, taxes and fees). Each theme has its own landing page, including an extensive set of topical menus with ample headroom to allow further growth. Usability tests confirmed this direction to be an intuitive and a comfortable navigational design.
The updated interface has a responsive layout. A web optimised version of Avenir, Amsterdam's primary typeface, is used for primary headings and navigation.