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Culinary inspiration from Switzerland’s best-loved chef


AZ Medien

Service Digital Products and Services

5 months


9 people

Website www​.wildeisen​.ch/

Anne Marie Wildeisen is a famous TV chef and the face of Wildeisen, Switzerland’s biggest independent cooking brand. We relaunched wildeisen.ch, creating a useful and inspiring online cooking platform.

The Wildeisen brand covers magazines, books and cooking school, and is part of AZ Medien. For the website relaunch we created a new visual identity and design system. We also integrated a flexible, easy-to-use CMS. API-driven, it enables the Wildeisen team to access their extensive database of recipes and ingredients, and it’s ready for any website, app or partner offering that might arise in the future.

We developed a smart, sleek, responsive online magazine, based around the core concept “inspiring is the new learning”. The new wildeisen.ch is a dictionary of culinary knowledge, with details of preparation methods, an ingredient directory with, top tips, almost 300 seasonal collections, and a recipe search. We also developed a new format, offering opportunities for the editorial team to repackage recipes, ingredients, and other content into new and inspiring collections.

With 500 ingredients in more than 5600 original recipes—all of which are cooked three times in the test kitchen to ensure they’re of the highest quality—it’s the go-to for food lovers and anyone on the search for inspiration.

Since the launch in February 2015, page impressions have increased by 130%.

Peter Neumann, Chief Digital Officer

wildeisen screens
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