Case Study

Silicon Valley Bank

Silicon Valley Bank Cover Header

Banking reborn

Brand Development

Silicon Valley Bank, known as SVB to their loyal customers and employees, It needed to break away from traditional bank conventions and take their visual communications in a new direction. Their 30th anniversary was the perfect occasion to reintroduce the innovative and dynamic banking brand to the Valley, and the world.

Silicon Valley Bank Poster Campaign
Silicon Valley Vank Website iPad
Silicon Valley Bank SXSW Bus
Silicon Valley Bank Business Card
Silicon Valley Bank Credit Card

We worked within the constraints of SVB’s established 30 year history, retaining the classic chevron mark and creating a new logotype. The new typefaces are modern, technically up-to-date and unusual for a bank. Perfectly legible in all sizes and media, the new SVB Sans and SVB Slab convey the brand identity to the last word.

Silicon Valley Bank Logo Before After
Left: the former logo. Right: the new logo.

Hundreds of products and services needed to be integrated into one formal structure. All business divisions, products and services now share the same visual language and the design is used across all other communication and the logotype to achieve a coherent brand identity.

Silicon Valley Bank Collateral Matrix
Silicon Valley Bank Inside Spread
Silicon Valley Bank Inside Spread 2

Photography by Timothy Archibald

Silicon Valley Bank Event Application