The Economist
ESPI Economist Team
Economist Workshop

From a visual perspective, our work established the strong design language that you can see in use today. But, more importantly, we brought the bigger picture back to the project, defining product vision and developing a strategic approach that provided structure for the complex, collaborative process.

Economist Workshop & User Stories

We worked closely with the in-house teams, from developing the product vision together with management and stakeholders, to supporting the in-house design and development teams.

To introduce the new vision across the organization, and ensure that everyone involved in the process shared a common focus, we held workshops on a variety of topics including editorial structures and formats, social media, and infographics.

The design language reflects the strength of the Economist brand and journalism; a conceptual foundation that transforms the brand character into an instantly recognizable visual expression.
Economist Article
Economist Editors Picks

As an established publication, the brand purpose and vision was already well defined. Our challenge was to ensure that this vision remained consistent and clear across all of the online formats, from the website and apps to the daily newsletter.

Economist Visual Details Blog Headers Noma Bar

We transformed the design language into ready-to-use building blocks, creating a toolkit that allowed teams to apply the design across the whole project and beyond. After working collaboratively on the first major visual elements, the toolkit gave the internal teams the power to continue working independently and bring the new to life.

Edenspiekermann helped us to sharpen our product vision. By working together with people from across the organization, they laid the foundations for both a concept and design that allowed our teams to create the new—and many products to come.Robin Raven, VP Product Management, Digital Solutions at The Economist
Beyond, the new design language has been rolled out across many other platforms, including Twitter and the Espresso app.
Economist Twitter Card Moliere Quote
Economist twitter-card-copy