During the conceptional phase of this project, we worked with the team at “ada” in a user-centric product development stream. Together with the team we worked on the concept and developed the direction for a visual language direction resulting in a MVP of the magazine. This way it was possible to test it with real users and iterate before the team then carried on and developed the first issue.
The “ada” platform started out with a confernce in June called “Morals & Machines” (where German chancellor Angela Merkel spoke to a robot). It was then followed by a newsletter and podcast, afterwards developing into a printed magazine — the next member of the “ada” family with the goal to bring inspiration and hands-on suggestions that help you to create the digital age.