Today, we’re proud to announce the digital relaunch of Die Presse: the daily newspaper takes a pioneering new direction for the Austrian media landscape and confirms their high quality standards with their revamped digital offer.
Our digital project saw the light of day after months of close cooperation in which Edenspiekermann created a new concept and visual appearance for all of Die Presse's digital channels – it even left its mark on print title page, which premiered the brand's new dark blue look on the day of the launch.
We started the process with an honest look at the needs of Die Presse's audience: Which real needs can the brand actually solve? Which role do they play in the lives of their readers? Building upon this, we formulated a clear and distinguishable positioning that guided us through the whole process.
Our next step was to rethink the whole content offering and information architecture together: How can we push the formats that serve their audience most and make them stand out from the competition? The result was the all-new, simplified navigation structure – what used to be an overwhelming list of sections and subsections is now a simple triad of “Nachricht” (News), “Meinung” (Opinion) und “Magazin” (Magazine).