The all-new Grü – a Political Platform, Rethought

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Today we’re excited to announce the relaunch of the fully revamped platform of grü the German federal party is aiming to mobilize supporters via their own digital platform.

Our digital project saw the light of day after months of close cooperation in which Edenspiekermann revised the structure, design and visual language of the website to make it easier to access important information, while being inspired to take part in activism.

While they are as happy about it as we are …

… the new platform helps interested parties to participate as members, in elections or with low-threshold offers such as appeals or petitions. Furthermore the intuitive platform will set new standards for digital party communication in Germany.

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“The new website is the basis to offer potential supporters suitable opportunities to participate. It is the basis to win volunteers for the local election campaign and to get in direct contact with them,” said Nicolas Schwendemann, head of campaign.

Together with the Team of Bündnis 90/Die Grünen we created a website which prioritizes different user perspectives. In order to serve their different interests a straightforwardness of navigation combined with the invitation to get deeper into the topics was the main goal during that process.

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“We are proud to be part of shaping the digital platform of grü, who are committed to social commitment and sustainability. The new design makes it much easier for people to get involved in political events,” partner and director strategy, Michael Wiesemann, added.

Stay tuned for our case study and take a tour.

Read more (in German) on W&V (Germany’s leading marketing and media magazine)