After several months of hard work we are really proud to announce the relaunch of SAP Innovation Center Network (ICN). The Innovation Center Network is SAP’s think tank and that’s why this digital project was a special one for us – earning the trust of the most valuable German company, the biggest European software corporation and the fourth biggest player in the software market worldwide was a visionary process which entailed an extraordinary amount of learnings on both sides.
Edenspiekermann supported SAP ICN with the conception and the realignment of their digital service, aiming to convey the new frontiers they are approaching on a daily basis. Our aim was to enable SAP ICN to make their work tangible to the (non-)professional outside world and to visibly transport their innovative work and highly abstract topics to an audience which stretches from beginners to experts. During a complex creative process Edenspiekermann redefined the whole experience from the user's view – from strategy to design and from design to implementation.