There’s content everywhere. So much of it that curating and crafting the content – to be understandable, well-structured, nicely displayed and is reaching the right people at the right time and place – has become a science in itself. If you’re a content creator, it can all sound quite intimidating, especially when there are already so many channels to consider, and who knows how many new ones to come in the future. So in order to make sure your business and content are prepared for whatever challenges tomorrow’s channels throw at you, here are some articles to help.
Designing Future-friendly Content
If you want to dive deeper into content design and have a bit of time on your hands, then this webinar is definitely worth watching. The experts behind it explain step by step how to future-proof your content and helpfully illustrate the whole process with examples.
The key to future-friendly content is to look beyond the interface. That means designing the content even before thinking about the UI. And because bots and algorithms cannot utilize content unless it is structured, it’s crucial to build connections between your content items. Not only will this make your content cross-channel ready, it also eliminates the need to manually adjust all of your content in case of a redesign.
Future-proof design begins with knowing how important concepts relate to each other, as well as the rules that govern them within the subject domain. Having a clear understanding of the domain and how its world fits together will be a big help when you move on to create, first a domain, and later a content model.
It is therefore important to regularly zoom out and take a bird’s eye view of the complete domain. Because when we browse the web, who actually reads all content that is available on a certain subject? Instead, we are constantly cherry picking information. So remember: your users’ interest in the subject does not begin and end with your content.