If you’ve read some of our latest articles and case studies, you might have come across the term Design Sprint. It’s a strong and flexible tool we use to help brands. Design Sprints provide sustainable solutions and these solutions enable brands and organisations to steer their brand digitally into the future. Together with our clients we concept new methods that help ignite innovation.
We also use Design Sprints as an approach to collaboration with in-house teams of our clients’. We guide them on how to efficiently develop new ideas and realize projects. We talked to our colleague Moritz in order to get some insight on how Design Sprints actually work and how they help clients and agencies to grow together.
When do you decide to do a Design Sprint with a client?
Usually we are hired to solve a very particular problem for our client, like supporting them with a better user experience on their platform or relaunching their website. Often we find out at the beginning of our collaboration that delivering a new design solution might solve their current problem, but it isn’t the most sustainable approach. We all know that today’s digital landscape is shaped by waves of constant change and adaptation whether it be to users’ needs, technical standards or even to organizational changes. This is the point where we usually start talking about our clients’ current challenges in the product development process, and also about what might help their in-house teams to become more confident in handling those challenges better internally.