Content is everywhere. There’s so much of it that building and designing a story with understandable, engaging, well-structured, and nicely displayed content that will reach the right people at exactly the right place and time has become an elusive science. Brands and businesses rightly often find this overwhelming, especially with so many existing channels (and who knows how many more are yet to come?)
At Edenspiekermann, we know that both your business and content must be prepared for whatever challenges tomorrow’s channels throw at you (because while customers don’t care about your channels, the challenges will still come). With our partner Contentful, you can quickly get started in multiple ways: from hosting a specific part of your website, to building a microsite, to powering your blog. To help you navigate the biggest hurdles and become more familiar with headless CMSs, we sat down with Daniel Strazzulla, Research Manager at Contentful, to chat about the main challenges your brand or business faces.
Thanks for taking the time to sit down with us today. To start things off, what are the main challenges content-driven brands face today?
Definitely digital transformation, where brands have to spin up digital products faster. This necessitates speeding up time-to-market, minimizing of headaches managing servers, and juggling multiple content publishing platforms. However, to get this done, teams have to become more efficient with time and resources by eliminating redundant, antiquated processes (such as publishing the same content multiple times on different platforms, or struggling with optimizing the way content looks on various devices).