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Speed, Meaning, and the Future of Design

Speed, Meaning, and the Future of Design

TomorrowToday #1 in Singapore is a wrap! A big thank you to everyone who joined us and helped make this a memorable event.

For this session we asked ourselves: how can we tackle tomorrow’s business challenges with today’s creative fuel? To explore this question we invited three speakers who offered insights on innovation, branding, and design from very different perspectives. We made a promise not to share all the secrets shared by our guest speakers, but we’d like to give you a glimpse of what you might have missed. And do sign up to our mailing list if you want to stay up to date about upcoming events!

When change is the only constant, how can brands and designers evolve their role, offer and relevancy?

Mario van der Meulen

Mario van der Meulen, Principal Designer at Foolproof, kicked off by sharing his ideas about the future of design and more specifically: designers. What will be the next big thing for designers in a world that is rapidly becoming less tangible? What will be the future of me, myself and AI? Certain is that change will be the only constant and fortunately, designers love change. Designers will evolve from makers to facilitators, giving new meaning and purpose to the products and services of the future.

Design on-the-go. Speed matters more than ever and start-ups shift the paradigm of Product Design.

(Julee) Hyunju Lee

(Julee) Hyunju Lee, VP and Head of Product & Design at Honestbee, proved that being a product designer at a startup like Honestbee may not at all be what you had expected; there is a paradigm shift happening that requires product designers to have a much more extensive skill-set than ever before. And maybe even more important: startups should foster a design-centric culture where there’s no place for design rockstars because it’s all about the strength of collaboration.

Tomorrow’s success stories in service innovation and customer engagement will only happen by design.

Edo van Dijk

Edo van Dijk from Edenspiekermann added to Mario’s musings, combining the design of new meanings with the current technological push to find the sweet spot of brand innovation. Merely applying the principles of human-centered design isn’t enough to create brand preference; you need to add (or, even better, actually design) meaning and purpose into the equation to create long-lasting customer engagement.

The discussion about reality, perception, creativity and innovation continued after the presentations, providing food for thought for the future.