To help you stay up to speed with what’s happening in the world of innovation, creativity and design, we organize high-impact meetups called TomorrowToday.
On 12 December we organized the 2nd event in our Singapore series. This time we asked ourselves: what is the often forgotten second half of change? According to Belgian engineer and professor Luc de Brabandere: if you truly want to change things, you need to change twice. Where innovation processes change reality by delivering new products or services, creativity is essential for changing perception: the way people think about these products or services. More often than not, this second aspect of change is overlooked, resulting in failed product launches or services that nobody understands.