To help you stay up to speed with what’s happening in the world of innovation, creativity and design, we organize high pressure meetups called TomorrowToday.
On 12 December we organized the 2nd event in our Singapore series. This time we asked ourselves: what is the often forgotten second half of change? According to Belgian engineer and professor Luc de Brabandere: if you truly want to change things, you need to change twice. Where innovation processes change reality by delivering new products or services, creativity is essential for changing perception: the way people think about these products or services. More often than not, this second aspect of change is overlooked, resulting in failed product launches or services that nobody understands.