Together with award-winning, Amsterdam-based independent magazine MacGuffin we’ll work closely on expanding the magazine’s community and reaching a wider audience through a distinctive digital experience and smart content strategy.
MacGuffin chose us as their partner to drive growth due to our combination of ‘technical strength and decisive ingenuity’, which fits perfectly with the magazine’s surprising and outspoken style. “We hope–quite ambitiously–that a good magazine is not aimed at certain readers, but defines a new readership. We’re excited to work with Edenspiekermann to reach this audience,” says Kirsten Algera, MacGuffin’s Editor-in-Chief.
We, too, look forward to working with MacGuffin. “I believe MacGuffin has the potential to become the next iconic art magazine. With our international experience in digital publishing, we can’t wait to contribute to that dream,” says Ronnie Besseling, Digital Design Director at Edenspiekermann.
MacGuffin is a design & crafts magazine founded by Kirsten Algera and Ernst van der Hoeven and released biannually. Each edition focuses on the extraordinary life of an ordinary, often anonymously designed object by exploring the stories it generates. The magazine has been praised for it’s distinct style and offering intelligent content in a surprising new way. In 2016, MacGuffin was chosen as Stack Magazine of the Year.