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How To Design In-Car UX That Doesn't Suck

Electrification is already yesterday’s news. The automotive industry is racing towards a fusion of vehicles and tech at an unprecedented pace–both under the proverbial hood and inside the cabin.

In the past decade alone, technological advancements have significantly enhanced the in-car experience, leading to substantial innovation in design and functionality. As a result, manufacturers are increasingly considering in-car UX the main brandable, monetizable differentiator—as important as range, acceleration, and power.

This paper outlines the key areas driving innovation behind in-car experiences in 2023 and beyond.

Topics covered include:

  • Why—and how—capturing data is key
  • The role of BYOD (Bring Your Own Device)
  • Why physical controls are making a comeback
  • Using AR in a meaningful way
  • Dialing up UX with sound
  • The future of the concept car
How to design in-car UX that doesn't suck main image
Paul Woods
Paul WoodsCEO & Chief Creative Officer, Los Angeles
Christian Titze
Christian TitzeChief Strategy Officer, Los Angeles