What to expect
You have that one product idea you believe in and really, all you need to do is execute. Easier said than done? In this masterclass you will learn and apply a new product innovation framework, focussing on how to validate your product idea and prove that it's worth the time, money and energy. We will explore what it takes to make your product idea come to life and actually to the market.
Identifying and solving challenges of the new product is key. We believe in applying a design-driven and proven approach to build a desirable product experience that actually solves your customers problems. We will show you how to get there and how to leverage a hypothesis-driven approach to prove your business model and convince your management.
What you will learn
How to make sure your idea actually works
How to define and validate your product scope
How to craft your product experience
How to derisk your product launch
Apply now
Key facts
Facilitator
Katharina Seeger
Our Creative Director Katharina Seeger will guide you through our masterclass. Next to being part of our Berlin Management team, she's an expert when it comes to developing digital strategies, products and services. She brings more than ten years of experience in leading multiple venture design endeavors across various industries and truly knows how to embrace and navigate through complexity.
Edenspiekermann was incredibly fast and thorough, converting a complex business model together with our internal teams into a premium user experience: a simple service that will save time and effort for dealers and clients. All of us here at AutoScout24 became big fans of the Edenspiekermann team. We were delighted by how well we worked together blending together into one highly effective team making a bold vision become reality in only a few months.Felix Frank, CMO/CCO AutoScout24 and General Manager smyle
