We also had to ensure the long-term sustainability of the platform, considering ways that the user-led site could be monetized while retaining its community focus. We’ll continue to work with the HelloGiggles team in developing concepts for new monetization opportunities.

From the new color scheme to the typography and illustrations, the aim of our new design was to capture the HelloGiggles personality.

Working closely with the HelloGiggles product and development teams, we created the new interface design concept and art direction. We worked together with illustrator Chris Delorenzo, of The New Yorker and Vogue fame, to create the visual language. From his avatars for contributors, to the new color scheme, layout and typography, the new design perfectly captures HelloGiggles’ personality, and asserts their position as the online community for women.

The new design keeps the quirky, handmade aesthetic of HelloGiggles’ roots in a modern, contemporary way.