Approach

The goal for the new platform was to create a sophisticated client-centric, insight-driven platform that acted as a proxy for the services that UnitedLex offers to its clients.

“A website is a company’s front door. As leaders in technology and legal, it is essential that our user experience be best-in-class and that our content provides valuable insights and thought leadership while fully immersing users in digital—at every touchpoint,” said Andrew Warden, Chief Marketing Officer at UnitedLex. “The site was purpose-built with interactive tools and features that generate value for clients and the broader legal industry.”

A suite of tools

In addition to thought leadership targeted toward global executives, the new platform features a Digital Quotient Calculator that measures performance and readiness across legal and compliance departments, as well as key digital transformation factors including client centricity, technology, service delivery, and innovation. Business leaders can leverage the results to compare their performance vis-à-vis other corporate legal departments, identify their digital strengths and opportunities, and prioritize initiatives for greatest impact.

Instead of long-form content, visitors will find doorways to different UnitedLex offerings, including an enhanced digital transformation section and news and events pages, as well as information on UnitedLex’s commitment to social justice and equality.

“While other markets such as finance, insurance, and healthcare have adapted to a digital-first world, the legal industry still largely operates with a traditional ‘pen and paper’ mindset. UnitedLex is executing truly transformative work with their clients, and it has been exciting to help them build this ambitious thought leadership platform that showcases the opportunities technology can unlock for legal departments around the globe,” commented Paul Woods, CEO and CCO, Edenspiekermann Los Angeles.