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Rethinking Design Thinking
Edit: Due to the current pandemic, we’ve re-written, reassessed, and rebuilt a newer version of the Design Doing White Paper. It has additional insights and real life examples of how to adopt a design doing mentality to generate results and growth for your business. Download the Design Doing in Action White Paper - Corona edition here.
Design thinking is a very successful method for businesses to improve innovation quality and velocity within organizations. But currently the amount of post-its and piles of ideas is not delivering the success and results that anyone had hoped for. Therefore, a good reason to rethink design thinking.
Key learnings from this white paper:
- How design thinking is only a method and not a guarantee for success
- Why including execution is more important for effective design thinking
- What successful ‘doing’ will deliver to the bottomline
With over 15 years of experience in the domain, we have literally written the manual.
We have roles and experienced resources available to support in any phase of the Design Thinking process, from research to prototyping using advanced AI or AR software solutions. Our critical, yet forward-looking and solution oriented, innovation mind set allow us to help you reach your innovation goals while building and leveraging your team’s Design Thinking skills.
Our independent, customer centric, technology savy – but platform and vendor agnostic – approach makes us great partners for working together on innovative Design Thinking projects and challenges.
The insights from this paper are based on the experience and research that has been applied within the Mass Mobility, Digital Publishing, and Health industries for clients like Redbull, Amsterdam Airport Schiphol, The Economist, and Elsevier.
