Industry Focus

Rethinking Financial Services

The rise of digital tools in financial services brought greater transparency and put the power back in the hands of consumers. At Edenspiekermann, we work with ambitious industry leaders, incubators, and startups in the insurance, banking, and wealth management realm to do just that.

We believe in doing the hard work of reducing complexity in user experiences by building trust and creating easy decision-making processes when users plan their personal finances.

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What drives change in financial services?

  1. Creating experiences that meet modern-day audience expectations of digital services
  2. Innovating the business model – offering relevant and competitive products when needed
  3. From full-service to self-service – Offering digital assistance for all target groups

Selected Clients

From industry leaders such as ABN AMRO and Silicon Valley Bank, to innovative companies like Credit Karma and Companjon, our financial services team specializes in rethinking digital services.

  • Allianz

    Conversational interface to focus on users and their needs.

  • Companjon

    A digital first insurance experience for distributions partners in the travel industry.

  • HUK24

    A data-driven design transformation for one of Europe’s first and biggest self-service insurances.

  • Credit Karma

    Turning credit building into a learning experience with digital storytelling.

  • Genworth

    Starting conversations about long term care insurance with digital storytelling.

  • Sillicon Valley Bank

    Reinventing a Silicon Valley institution for the digital age.

  • Rabobank

    Transforming the leading financial institution of the food and agricultural sector.

  • FBTO

    A digital design system for an adaptive and consistent user experience on all channels.


    Helping international financial products & services giant ABN AMRO to find its voice.

“With Edenspiekermann we wanted a broadly positioned partner, and I mean partner literally: because the agency's mission is to challenge us in the area of UX, to question the established and force us to simplify, with a high strategic understanding.”Dr. Uwe Stuhldreier, Member of the Board HUK24
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Are you interested in hearing more about our experience and expertise?

Learn what drives the industries we work with

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  • Mobility

    Designing for a new public transport to make our cities more livable for everyone

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  • Financial Services

    Winning the InsureTech and FinTech future by focussing on customers’ real needs

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  • Media

    Building content-based business models & products for journalists and brands

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  • Public Authorities

    Creating accessible services & experiences for citizens, tourists and talents alike

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Our Offices

Choose your location!

We want to partner up with you – feel free to contact us in a 
location nearest to you. As an international team we span the 
globe with six offices, staying close to our clients and their 
most important markets.